About Us

BECAUSE WE LOVE COFFEE

Chek Hup is a premier rock sugar and instant beverage company, as well as a household brand name that is available throughout Southeast Asia and Greater China.

trusted brand

Vision

To become the trusted brand in Greater China and Southeast Asia where we can contribute to improving the food quality and lifestyles of our customers.

natural products

Mission

To value life and serve our customers by making delicious and natural products.

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Core Values

Responsibility

Accountability

Balance

Benevolence

Innovation

Truthfulness

Milestones

1965

Rock sugar Is born

Founded by the late Mr. Tan Soo Hor in Ipoh, specialising as a rock sugar producer

1990

Top of the industry

Chek Hup’s rock sugar became among the top of the industry, distributed all across Malaysia and Singapore

2000

First Instant Coffee Beverage

Officially launched its first coffee beverage, Chek Hup Ipoh White Coffee with rock sugar

2003

Signature Kokoo Chocolate

Launched Chek Hup’s signature chocolate offering, Kokoo Chocolate Drink

2007

Teh Tarik Unique Spin

Recreated a Malaysian classic, Teh Tarik, adding a unique spin and making it easily prepared

2014

Black Mandheling + Rock Sugar Sticks

Launched Chek Hup Black Mandheling coffee, which is packed together with the company’s signature rock sugar sticks

2015

50th Anniversary | Microground Technology

– Launched Chek Hup Colombian Coffee, which uses microground technology for a refined brew

– Celebrated 50th Anniversary

– Officiated our new corporate headquarters in Jelapang, Ipoh

2017

Rock Sugar Convenience Series

Launched the Chek Hup Rock Sugar Convenience Series

2019

Low-GI Certification

– Re-launched Chek Hup Classic as a healthier alternative with the same richness and taste

– Received Low-GI certification from the Glycemic Index Research Unit of Temasek Polytechnic, Singapore

2020